Account Based Marketing Director - Healthcare Solutions

About IKS Health

IKS Health takes on the chores of healthcare—spanning administrative, clinical, and operational burdens—so that clinicians can focus on their core purpose: delivering great care. Combining pragmatic technology and dedicated experts, IKS enables stronger, financially sustainable enterprises. IKS’ Care Enablement Platform delivers data-driven value and expertise across the care journey, and IKS is a partner for clinician enterprises looking to effectively scale, improve quality and achieve cost savings through forward-thinking solutions. Founded in 2006, IKS’ global workforce supports large health systems across the United States. For more information, visit ikshealth.com.

About The Role

The Growth Marketing team at IKS Health is seeking an experienced Director of Account Based Marketing to drive our ambitious goals by leveraging best-in-class demand generation, ABM strategies, and competitive campaigns. You will play a pivotal role in creating, accelerating, and converting pipeline growth. The ideal candidate will have strong healthcare industry knowledge and success in orchestrating targeted programs for large healthcare brands.

Responsibilities:

• Develop integrated growth and account-based programs to support pipeline building, acceleration, and conversion.
  Collaborate closely with sales leadership to align priorities, adjusting strategies as required by changing market conditions and emerging opportunities.
  Oversee and track the execution of growth and ABM programs, including measurement and reporting of performance against KPIs and goals.
  Communicate effectively across the marketing and broader organization, sharing project updates, timelines, processes, and results. Champion the marketing team's impact on the business.
  Collaborate with key leaders and stakeholders to align demand generation efforts with sales initiatives and key account targets.
  Manage the development and execution of IKS Health's ABM and field marketing programs to drive leads and optimize funnel conversion rates.
  Continuously seek ways to enhance performance, maintaining a constant cadence of testing, analysis, and smart experimentation.
  Leverage data-driven insights to understand performance trends, identify issues, propose solutions, and drive data-driven decision-making.
  Provide insight into channels, platform and technology needs for program and growth trajectory.
  Build trusted relationships with the sales team, marketing, and other critical departments. Provide cross-functional leadership and drive discussions on key sales pipelines and revenue-generating initiatives.

Required Qualifications:

• 10+ years of B2B marketing experience with a proven track record of developing and managing teams, executing high-volume digital and demand generation programs, and driving rapid growth
  Demonstrated success in developing innovative and ground-breaking growth marketing and ABM programs
  Deep knowledge and experience in building and executing growth and account-based marketing plans across various channels including email, webinars, digital/inbound marketing, social media, and events
  Exceptional interpersonal and relationship-building skills, with the ability to collaborate effectively across functions to achieve scalable results
  Results and data-driven with excellent analytical and quantitative skills. Proficient in marketing analytics, automation, and CRM platforms such as Zoominfo, Hubspot, and Salesforce
  Strong program leadership skills with the ability to lead, communicate, implement, and analyze initiatives in a fast-paced environment
  Understanding of and passion for healthcare industry transformation, particularly in the context of revenue cycle, value-based care, clinical workflows, and/or digital health solutions
  Customer-centric mindset with a passion for understanding and solving healthcare marketing and sales challenges
  In-depth understanding of content marketing strategies, including content creation, distribution, and measurement
  Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communication