Dir Shopper Marketing-Convenience Retail

Position Summary:

The Shopper Marketing Director's purpose is to provide best-in-class leadership and marketing support to the Shopper Marketing team and serve as a marketing resource, as needed, to the retail sales team and sales leadership.  This individual should have a high-level of understanding of unique customer and shopper needs to advance activation that fosters stronger customer relationships and results.
Working closely with sales, eComm, cross-functional marketing teams, revenue growth management and the category management/shopper insights departments, the Director of Shopper Marketing, will support their team in the development of insight-driven, tailored campaigns and annual marketing plans that meet internal and external objectives while aligning with the brand strategy in the Monster Energy portfolio.
The ideal candidate will have experience managing a team and possess both a marketing and sales mindset.

Essential Job Functions:

 Channel/Retailer Marketing Strategy

• Lead the Shopper Marketing team, responsible for developing and executing integrated eCommerce and instore marketing solutions across the Monster Energy portfolio


• Lead channel’s strategic approach to supporting MEC Sales growth targets


• Support shopper marketing team in the development, creation, sell-in and execution of thoughtful marketing programs that align with the Monster Energy brand and drive growth


• Represent SMM team to internal stakeholders and leadership, representing channel strategic objectives and imperatives


• In partnership with SMMs, lead and support execution of retailer JBPs


• Lead learning and development areas in the SMM team in areas of digital and omnichannel marketing, ecommerce and business analytics to drive more strategic thinking across customer landscape


• Utilize strong communication skills with internal stakeholders and customer partners regarding customer, channel and industry insights and competitive trends


• Proactively share Shopper Marketing best practices with internal stakeholders and help lead the broader internal cross-functional team’s understanding of the grocery channel, retail media, ecom, and best in class shopper programming


• Uses channel category, shopper, and retailer specific data to develop insights to identify opportunities an industry trends to generate retailer specific strategic annual marketing plans and budgets


• Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes


• Assists the team in aligning with sales, ecommerce, category, and revenue growth management to forecast promotional performance and analyze results with respect to KPIs and ROI


• Analyzes channel performance to deliver actionable conclusions and optimize future programs


• Report out post-promotional performance to internal and external leadership with respect to KPIs and ROI


• Ensure programs and contracted assets are leveraged to their fullest potential. Programs include but are not limited to: new product launches, exclusive items, product re-launches, sampling programs, retailtainment, price promotions, custom consumer promotions, pass-through sponsorships and retailer-specific tradeshows.


• Assists the SMM team in translating national brand strategies, marketing plans and insights into actionable customer marketing plans & sales strategies for the grocery channel


• Collaborate with omni-channel leadership team to drive growth across a variety of digitally enabled purchasing platforms with key retailers: .Com environments, Curbside Pickup platforms, Scan & Go, “Click & Collect” programs, and 3P Delivery


• Assist in leading regularly scheduled Shopper Marketing and sales team conference calls and meetings


• Maintains strong working relationships with internal and external stakeholders to influence decision making


• Other duties as assigned

Position Requirements:

• The ideal candidate will have 8+ years of combined experience in the areas of traditional and omni Shoppe Marketing, Key Account Sales, Field Marketing and Brand Management in the beverage/packaged goods industry.


• Previous experience managing a team


• Preferred 5-years agency experience with demonstrated success


• Previous national grocery retail experience/relationships a plus


• Previous experience with 84.51, Kroger Precision Marketing and/or Albertsons Media Collective a plus


• Previous experience with eComm, curbside pickup and home delivery platforms a plus


• Analytical thinker with data analytics experience preferred


• Ability to lead the development of breakthrough creative solutions with general media, digital and promotion agency partners


• Effective communication skills – written and oral


• Must have a strong sense of urgency


• Must be detail-oriented


• Strong ability to build solid relationships both internally and externally


• Must be decisive and enforce brand standards


• Ability to travel 25% of the time


• Candidate should possess a bachelor’s degree in business or marketing


• Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams)


• Commitment to company values

Base Pay Range = $143,730 - $191,635 (+)