Marketing Strategist
US514
Full-time
On-site
Pittsburgh, Pennsylvania, United States
AlphaGraphics in the Cultural District seeks a seasoned Marketing Strategist to join our team as a valued contributor. This individual is responsible for delivering strategic communications solutions that help our corporate and non-profit clients achieve their goals.
The ideal candidate will be capable of facilitating client meetings, serving as a strategic resource to the sales team, and managing a program from strategy through execution including plan development, budget management, creative development, campaign performance monitoring, data analysis, and campaign ROI measurement.
Responsibilities
- Develop client relationships and assess their marketing and/or communications needs as an integral part of sales efforts, in collaboration with CEO and account executives.
- Translate business objectives into strategic marketing plans and solutions.
- Provide proactive communication to all parties involved in the project throughout each project lifecycle.
- Manage project timelines and budgets.
- Develop and execute marketing strategies for SEO, SEM, social, web, and email marketing campaigns.
- Create and implement variable, automated, multi-channel campaigns.
- Develop content for social, web, and video channels.
- Monitor, review, and report on all marketing activity and results.
- Collaborate with the internal team to lead brainstorming sessions, establish a pricing strategy, determine timelines, and facilitate effective communication between team members, vendors, and clients.
- Perform creatively within client-driven deadlines and pay acute attention to detail.
- Maintain knowledge of marketing and communication trends and best practices, particularly new media.
- Maintain proficiency in Acrobat, Microsoft Office, and other tools necessary to perform job functions.
- Assist with the development and execution of AlphaGraphics in the Cultural District’s marketing strategy and contribute to lead generation efforts.
- Contribute to the development of a comprehensive, yearly marketing plan to assist with the growth and expansion of the company’s products and/or services.
- Execute integrated creative strategies that meet the company’s business objectives and support our brand.
- Maintain our brand standards across all marketing and communication channels.
Requirements
- Bachelor’s Degree in Marketing, Graphic Design, or related field
- Minimum of five years of experience in a marketing capacity
- Strong team player with a positive attitude
- Strong interpersonal and communication skills
- Extremely organized and detail-oriented
At AlphaGraphics, we offer careers for everyone! Whether you are just starting out, looking for that next great growth opportunity, or seeking a change, we have exciting roles to suit you.
We pride ourselves on our training programs in management, sales, operations, print, signs, design, and marketing. Join us with or without experience, and we will succeed together as a team!
We invite EVERYONE to apply!
*AlphaGraphics centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.