The Marketing Manager for Kodiak Building Partners will support the marketing functions of our Operating Company businesses and Kodiak on a daily basis by supporting or executing content development, social media activities, and marketing strategies and tactics to incrementally grow sales.
Kodiak Building Partners: a $3 billion annual revenue company serving general contractors, homebuilders, sub-contractors, remodelers, and consumers through its facilities across the United States with a diverse array of products from four segments: Lumber and Building Materials, Interior Specialty Products, Construction Supplies and Commercial Drywall products.
Job Duties:
Required tasks to fulfill primary responsibility:
PRIMARY RESPONSIBILITIES:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
- Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Collaborate, brainstorm, and strategize with multiple teams or clients on a wide range of materials that may include web pages, presentations, videos, social media posts, collateral, signage, internal communications, newsletters, and marketing materials
- Develop creative and engaging promotional, short-form video to promote our brands through different social media platforms and the website.
- Edit and optimize graphics and video content for social media platforms
- Assist with video projects from concept to delivery (storyboard, design, animation, feedback, QA, and production).
- Develops graphics, illustrations, and other creative materials for the web, social, internal communications and other digital platforms that is on-brand, reinforces our values and reputation, and is appropriate for our various audiences
- Create infographics and presentation materials to simplify communication of complex concepts and data
- Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Manage the design and uploading process for all project materials, based on best practices for using a content management system
- Update and maintain internal databases for designs, photography, and video
CHARACTERISTICS
- Team player
- Self-motivated and ability to work independently
- Ability to problem solve and think of multiple solutions to reach the desired results
- Work requires professional written and verbal communication as well as great interpersonal skills.
- Customer focused (i.e., generating accurate and timely results and effectively and timely communicating to customers, colleagues, and management)
- High level of integrity
- Desire to lead new idea creation and implementation
EDUCATION
Bachelor’s degree (or equivalent) in marketing, business, or related field
EXPERIENCE
- Minimum of 2 years’ experience as a marketing associate, marketing assistant or related position
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
- Proficiency with online marketing and social media strategy and execution
- Canva experience preferred
- Adobe Illustrator experience a plus
- Adobe Premiere Pro experience a plus
HYBRID SCHEDULE
- In office Monday – Thursday, work from home on Friday
SALARY RANGE:
$58,000 - $72,000