Marketing Manager

The Marketing Manager for Kodiak Building Partners will support the marketing functions of our Operating Company businesses and Kodiak on a daily basis by supporting or executing content development, social media activities, and marketing strategies and tactics to incrementally grow sales.

Kodiak Building Partners: a $3 billion annual revenue company serving general contractors, homebuilders, sub-contractors, remodelers, and consumers through its facilities across the United States with a diverse array of products from four segments: Lumber and Building Materials, Interior Specialty Products, Construction Supplies and Commercial Drywall products.

Job Duties:

Required tasks to fulfill primary responsibility:

PRIMARY RESPONSIBILITIES:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Collaborate, brainstorm, and strategize with multiple teams or clients on a wide range of materials that may include web pages, presentations, videos, social media posts, collateral, signage, internal communications, newsletters, and marketing materials
• Develop creative and engaging promotional, short-form video to promote our brands through different social media platforms and the website.
• Edit and optimize graphics and video content for social media platforms
• Assist with video projects from concept to delivery (storyboard, design, animation, feedback, QA, and production).
• Develops graphics, illustrations, and other creative materials for the web, social, internal communications and other digital platforms that is on-brand, reinforces our values and reputation, and is appropriate for our various audiences
• Create infographics and presentation materials to simplify communication of complex concepts and data
• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Manage the design and uploading process for all project materials, based on best practices for using a content management system
• Update and maintain internal databases for designs, photography, and video

CHARACTERISTICS

• Team player
• Self-motivated and ability to work independently
• Ability to problem solve and think of multiple solutions to reach the desired results
• Work requires professional written and verbal communication as well as great interpersonal skills.
• Customer focused (i.e., generating accurate and timely results and effectively and timely communicating to customers, colleagues, and management)
• High level of integrity
• Desire to lead new idea creation and implementation

EDUCATION

Bachelor’s degree (or equivalent) in marketing, business, or related field

EXPERIENCE

• Minimum of 2 years’ experience as a marketing associate, marketing assistant or related position
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Proficiency with online marketing and social media strategy and execution
• Canva experience preferred
• Adobe Illustrator experience a plus
• Adobe Premiere Pro experience a plus

HYBRID SCHEDULE

• In office Monday – Thursday, work from home on Friday

SALARY RANGE:

$58,000 - $72,000